BitHome
BitHome is a financial management and crypto platform. Their mission is to help maximize mining and staking earnings and give users control of their crypto portfolio. BitHome takes the complex world of crypto and makes it accessible, streamlined, and fun for anyone.
Crypto that can really be for anyone
We started working with BitHome when they were a fledgling company, helping to build their brand from the ground up. As the crypto world has evolved in past years, and BitHome’s direction and objectives with it, we’ve worked with them through multiple brand iterations to continue speaking to their end goals.
Through all variations, the core message that remained was taking the complex system of crypto and making it accessible, streamlined, and fun for anyone. We needed to balance creating a brand that was exciting and tech-forward while still balancing the sophistication needed for it to feel like a credible financial institution.
What emerged was a visual brand that highlights the ease with which BitHome makes crypto reachable and enjoyable, as well as building trust in BitHome as both a credible and cutting-edge financial management application.
An application that looks to the user
As a part of their initiative, BitHome also asked us to partner with them to strategize and design the BitHome web application, where users would interact with the product.
We brainstormed and workshopped through different UX instances and iterations with the BitHome team, searching for the best way to deliver on BitHome’s promises for their users—an easy and seamless crypto experience. We continue to work with their team as the crypto world ever-evolves to make sure their application stays up-to-date and relevant within the industry, always looking to serve the user’s needs best.
Creating a simple interface was key as we designed out the BitHome application. We wanted users to be able to find what they needed easily and without unnecessary steps along the way.
We accomplished our goal of simplicity by focusing heavily on the UX/UI of the application. Much of our processes went to understanding what the user wanted and how to provide it for them in a way that was easiest to navigate and made sense within the context of the application as a whole.
Another key foundation of our work with BitHome was creating consistency—we understood that this was what would help the user navigate the application with ease and build the simplicity we were looking to achieve.
Standing out in a crowded space
To build out the brand’s online presence, we designed and developed the BitHome website. One of the main challenges BitHome faced was its positioning in such a popular and crowded industry, so we knew that the website provided a special opportunity to help its product stand out as not only a credible but actually as a desirable option for potential crypto users.
Building off of the branding work we’d done, we imagined and implemented a website that spoke to the simplicity that BitHome offers its users, without losing its tech-forward edge. We relied heavily on using product imagery so that users could see the interface and available features.
Feature-focused
One of our key focuses for the website was showing users to the benefits of BitHome—introducing them to the features that make BitHome valuable to them as users.
An open book
We also knew that in order to really show BitHome’s value, it was important for users to see the interface for themselves. We focused on using application screenshots heavily throughout the site to highlight UX/UI—no gatekeeping here.
Feature-focused
One of our key focuses for the website was showing users to the benefits of BitHome—introducing them to the features that make BitHome valuable to them as users.
Punch is a powerhouse of innovation and skill. Their team seamlessly integrated our vision with cutting-edge design and functionality, delivering results that truly stand out. It’s always a pleasure collaborating with such a dedicated and talented group of professionals.
