EOS Network
The EOS Network harnesses the power of decentralization as a force for positive global change to chart a coordinated future for EOS, an open-source blockchain platform.
Creating community within a complex tech space
When our long-term partners at EOS Network came to us with a new project, we jumped at the chance. They had just gone through an intense rebrand and brand repositioning initiative, and had originally approached us with a simple website reskin, but together we quickly came to the conclusion that what would best serve their updated goals and objectives was a full rebuild and design system buildout.
One of their main goals was to create a brand experience that brought a human element into a very vast and complex tech space—making EOS Network a portal into a community where developers can be a part of something, rather than just consumers of it.
Another key objective was to ensure that both the design and UX spoke to the innovative, wow-factor nature of what EOS Network does in the midst of this human-centered aspiration. EOS Network empowers developers to work on the cutting-edge, and their site needed to make that clear.
An adaptable brand system
The design system we constructed for EOS Network creates a unified language and structure across their brand. This ensures that they’re able to consistently tell their story across all brand instances using a system of components that all work toward one cohesive goal.
A human touch
We implemented the human touch that EOS Network wanted to be a part of their message by the use of authentic and wonder-based imagery that captures moments of inspiration and speaks to the diversity of EOS Network’s audience, alongside the conversational and empowering tone of their content.
Creativity that communicates innovation
To align with EOS Network’s goal of an innovation-forward tone, we utilized custom creatives and polished movement across the site that built on the momentum of photographic visuals to also enhance the credibility of EOS Network’s expertise.
"The Punch team's creativity and attention to detail have consistently exceeded our expectations. They turn complex ideas into stunning digital experiences effortlessly."
