When Floify came to us, they had been hard at work repositioning their product, moving toward a solution-driven rather than product-driven marketing strategy. Their current visual branding was minimal in nature and its execution was often disjointed, and with this repositioning it no longer effectively spoke to their cutting-edge offerings.

Their ambitious project included a full visual rebrand, focused on telling the story of how their programs solve real problems for real people. Since their platform caters to both lenders and brokers, they needed us to build out an entire brand family—the overarching Floify brand, and then two sub-brands that spoke more directly to the needs and desires of these two audiences.

We partnered with them to create a visual brand identity centered around people—just like their solutions are—and that portrayed the way in which their platform transforms a complex, difficult process into the ease and joy of someone finding a home.

As a part of their rebrand, Floify asked us to reimagine all of their branding collateral—all the way from business cards to eBooks to conference displays and beyond.

In designing these pieces, we were able to bring the vision of their new branding to life in the most practical of ways. We came out on the other side with a cohesive library of brand elements that supports their sales and marketing efforts. Their brand in action is what brings their story to life.